Privacy Policy

Effective Date: 1/6/2023

newtrul, Inc. and its affiliates and subsidiaries (collectively “newtrul,” “we,” “us,” or “our”) are committed to the protection of our customers’ and partners’ privacy and to keeping any personal information provided to us secure.

The purpose of our privacy policy (this “Privacy Policy”) is to inform you about the types of personal information we gather, how we may use that information, whether we disclose it to anyone, and the rights and choices you have regarding that information. The phrase “personal information” means any information from which you can be identified or are identifiable, either directly or indirectly, such as your name, address, telephone number, device and browsing information, etc.

This Privacy Policy applies when you access, use, or create an account on the website, and related websites (including, mobile sites, applications, platforms, APIs, integration services, and associated content, products and services including, but not limited to, offerings provided by newtrul pursuant to applicable Account Agreements (as defined in our Terms of Use) (collectively, the “Services”).

By using our Services, you agree with the terms of this Privacy Policy, which is part of newtrul’s Terms of Use. You consent to the collection, use, and disclosure of your information in accordance with this Privacy Policy. If you do not agree with our policies and practices, please discontinue use of our Services immediately. By accessing and continuing to use our Services, you agree to the collection and use of information in accordance with this privacy policy.




To help you understand the Privacy Policy, here’s a quick summary of what we do and just as importantly what we don’t do with your data when you use newtrul’s Services:

What we DO with your data

What we DON’T do with your data

  • Management of commercial and contractual obligations, provision of services
  • Market research, sales, and marketing
  • Improve our products and services 
  • Communicate with you for any other reason (e.g. to send you a newsletter)
  • Sell your personal data to any third party 
  •  Conduct profiling or automated processing of your personal data
  • Use your personal data for any reason than those purposes outlined in this Privacy Policy 

If you want to know more, please read our full Privacy Policy below:


This Privacy Policy applies to personal information collected through:

Our “Services

  • Website located at (the "Website”). 
  • newtrul platform which is composed of APIs, integrations, and various other application offerings.
  • Automated outreach emails we send on our customers’ behalves where authorized.
  • Leveraging data to advertise and generate inbound leads for our customers.
  • Email, telephone, and other electronic messages between you and us.
  • Workshops, demonstrations, tradeshows, conferences, and other events.
  • Promotions, surveys, sweepstakes/contest entries and other marketing activities
  • Otherwise when you otherwise voluntarily provide us information.

This Privacy Policy does not apply to personal information collected by:

Parties other than newtrul

  • Including any third party, through any website, application, or content (such as advertising), that may link to or be accessible from or on the Services.

newtrul collects the following categories of personal information, including in the preceding twelve months, when you provide it directly to us and when you use the Services. This information includes both personally identifiable information and information which does not directly identify you:

  • Browsing Information
  • Comment and Opinion Information
  • Commercial Information
  • Contact Information
  • Financial Information
  • Sensory and Electronic Information
  • Social Media Data
  • User Account Information
  • Analytics Information
  • Vendor contact information
  • Predictive buying behavior data
  • Transactional data about shipping loads
  • Buying trend information
  • Equipment types
  • Regulatory information such as FMCSA data
  • Carrier personnel data 
  • Geolocation information with consent

Sensitive Information. newtrul generally does not collect, use, process, sell, or share personal information which is classified as sensitive information, with the exception that newtrul does collect certain geolocation information which may be considered precise and which would be considered sensitive personal information. This information is collected with the consent of the individual whose location information is being collected.

We may also collect non-personally identifiable, aggregated information. 

  • We may collect aggregated information, such as analytical usage data of our Services and transactional data about shipping loads collected via the Services.  
  • This data is collected in the aggregate only but may include or be combined with other user information that users have voluntarily submitted. 
  • We commit to maintain and use data only in a de-identified, aggregate form and not attempt to re-identify this data.

When do we collect personal information? 

  • We commit to maintain and use data only in a de-identified, aggregate form and not attempt to re-identify this data. 
  • We collect this information through use of the Services, including:
  • Through our interactions with business personnel to establish our Services
  • Website onboarding and integrations
  • At the point of transaction to obtain driver information
  • From drivers as a part of the onboarding process
  • When we receive public regulatory information via a third party
  • Automatically through our API integrations
  • Through our marketing activities, including when we interact with customers and vendors at events, tradeshows, conferences, or through contests.

How long do we keep personal information? 

  • newtrul uses several criteria to determine how long we should keep categories of personal information. 
  • We keep data as permitted by law, or otherwise until we no longer have a business purpose for the data, or until we no longer have an obligation to keep it. 
  • Please understand that residual copies of the personal information can be stored in locations or formats that make complete erasure extremely difficult. 
  • The best way to ensure you control your information is to give us only the personal information that you are completely comfortable sharing with us.

Data Category

Examples of Specific Data 

When the Data is Collected

Browsing Information

  • IP address
  • Browser type
  • Browser settings
  • Device ID
  • Operating system
  • Cookie ID

We collect browsing information automatically when you use our Services.

Comment and Opinion Information

  • Chat logs
  • Comments
  • Ratings
  • Reviews
  • Survey Responses

We collect comment and opinion information when you interact with our chat features or call our customer service department.

Commercial Information

  • Business address
  • Business phone number
  • Transaction details
  • Vendor associations
  • Equipment types
  • Equipment counts

We collect commercial information when you become our customer or vendor.

Contact Information

  • Name
  • Contact details
  • Phone numbers

We collect contact information when you create an account for our Services or use our Services to contact us.

Social Media Information

  • Profile username
  • First name
  • Last name
  • Contact information
  • Profile picture
  • Post history

We collect this information automatically when you share information through social media widgets on our Services. We also collect it when you voluntarily provide it to us.

User Account Information

  • Account username or identifier
  • Account password

We generate or collect this information when you voluntarily create an account for our Services or with our sales department


newtrul collects information from a variety of sources, including:

  • When you provide such information directly to us 
  • When you create an account or use our interactive tools and Services.
  • When you voluntarily provide information in free-form text boxes through the Services or through responses to surveys or questionnaires.
  • When you send us an email or otherwise contact us.
  • When you use the Services and such information is collected automatically 
  • Through cookies and other tracking technology.
  • If you download our mobile application or use a location-enabled browser, we may receive information about your location and mobile device, as applicable
  • If you download and install certain applications and software we make available, we may receive and collect information transmitted from your computing device for the purpose of providing you the relevant Services, such as information regarding when you are logged on and available to receive updates or alert notices.

From Our Clients

  • Information about carriers, load information, and historical transactional data

Public Records

  • From the government or other sources.
  • Regulatory information
  • Department of Transportation data

Third Parties

  • Vendors 
  • We may use analytics providers to analyze how you interact and engage with the Services, or third parties may help us provide you with customer support. 
  • We may use vendors to obtain information to generate leads and create user profiles. 
  • Advertising Partners 
  • We receive information about you from some of our vendors who assist us with marketing or promotional services related to how you interact with our Services, applications, products, Services, advertisements or communications. 
  • Data Brokers
  • Regulatory information such as the FMSCA database
  • Lead generation information about customers and prospects using tools such as zoominfo and
  • Social Networks 
  • If you provide your social network account credentials to us or otherwise sign in to the Services through a third-party site or service, some content and/or information in those accounts may be transmitted into your account with us. 


newtrul uses personal information for a variety of business purposes. When you share personal information with us, we may use it for several purposes. For example, we may use the information we obtain about you to:

Provide, Customize, and Improve the Services 

  • Creating and managing your account. 
  • Processing orders or other transactions;. 
  • Providing you with the products, Services, 
  • Meeting or fulfilling the reason you provided the information to us. 
  • Providing support and assistance for the Services. 
  • Improving the Services, including testing, research, internal analytics and product development. 
  • Personalizing the Services and communications based on your preferences. 
  • Performing fraud prevention, security, and debugging. 
  • Carrying out other business purposes stated when collecting your Personal Data or as otherwise set forth in applicable data privacy laws, such as the California Consumer Privacy Act (the “CCPA”). 

Market the Services 

  • Marketing and selling the Services. 
  • Advertising our products and Services; measuring and improving the effectiveness of advertisements.

Correspond with You 

  • Responding to correspondence that we receive from you, contacting you when necessary or requested, and sending you information about newtrul or the Services. 
  • Sending emails and other communications according to your preferences or that display content that we think will interest you including reports, new features and promotional offers. 

Meet Legal Requirements and Enforce Legal Terms 

  • Fulfilling our legal obligations under applicable law, regulation, court order or other legal process, such as preventing, detecting and investigating security incidents and potentially illegal or prohibited activities. 
  • For any mergers, acquisitions, or transfers of corporate assets
  • Protecting the rights, property, or safety of you, newtrul, or another party. 
  • Enforcing any agreements with you. 
  • Responding to claims that any posting or other content violates third-party rights. 
  • Resolving disputes. 

When we’re providing a product or service 

  • We process your data to provide and support a product or service you’ve asked for under a contract, including but not limited to delivering our Terms of Use or Terms of Service.

When we’re pursuing our legitimate interests 

  • We process your information for our legitimate interests and those of third parties while applying appropriate safeguards that protect your privacy. This means we process your information for things like:
  • offering and improving our Services.
  • developing new products and features.
  • understanding how our Services are used.
  • performing research that improves our Services for our users.
  • sending you direct marketing and other communications.
  • detecting, preventing or otherwise addressing fraud, abuse, security or technical issues with our Services.
  • maintaining and improving the integrity of our computing systems, and protecting our users’ data security
  • enforcing legal claims, including investigation of potential violations of applicable Terms of Use or Terms of Service

When we have a legal obligation

  • For example, if we’re responding to a legal process or an enforceable governmental request.

When you have provided your consent

  • We ask for your consent to process your personal information for certain specific purposes
  • You have the right to withdraw that consent at any time.


Selling and Sharing. 

  • newtrul does not sell individual personal information 
  • Nor have we done so in the last twelve months. 
  • By ‘sell,’ we mean exchanging your data with another party for financial compensation.
  • We do exchange certain business information and information associated with a business. This typically involves the names of trucking companies, but to the extent your trucking company is established under your name, this information may be included. The information of trucking companies we exchange is limited to first and last name and email to allow for contact.
  • We do share your anonymized information 
  • By ‘share,’ we mean making personal information available to another party for cross-site or interest-based advertising. 
  • We share information with analytics service providers, such as Google. 
  • Those parties may combine your browsing information, including information from your use of our Services, to generate interest-based advertisements.

We disclose your information to parties we work with.

Carrier Recommendations: We share certain information to carriers and users for the purpose of recommending carriers through the Services. We do this on an anonymized basis in a way that does not identify the source of this information but provides data and transactional information to our users seeking to book carriers.

Service Providers: These parties help us provide the Services or perform business functions on our behalf. They are required by contract or law to only use or disclose the information as necessary to perform the business function on our behalf or as otherwise required by law. They include: 

  • Hosting, technology and communication providers.
  • Security and fraud prevention consultants.
  • Support and customer service vendors.
  • Product fulfillment and delivery providers.

Analytics Partners: These parties provide analytics on web traffic or usage of the Services. They include: 

  • Companies that track how users found or were referred to the Services.
  • Companies that track how users interact with the Services.

Advertising Partners: These parties help us market our services and provide you with other offers that may be of interest to you. They include: 

  • Ad networks.
  • Marketing Providers.

Parties You Authorize, Access, or Authenticate 

  • Third parties you access through the services.
  • Social media services.
  • Other users.

We disclose information under other circumstances and to other parties.

When you consent.

  • Out of respect for your privacy, newtrul will not disclose your personal information to others without your consent, except as specified in this Privacy Policy.

To our affiliates and companies in the same group of companies as us. 

  • Our affiliates and subsidiaries (i.e., any organization or brand we own or control) or our ultimate holding company, newtrul, Inc. (i.e., any organization that owns or controls us) and any subsidiaries it owns. 
  • We disclose the personal information that we collect to other newtrul companies, subsidiaries, and related affiliates. 
  • These companies may use your personal information in the same way as we can under this Privacy Policy. 

To the public. 

  • When you provide feedback, reviews, or post user content on our Services. 
  • For example, if you post a product review on our Services or a comment on our social media sites, your personal information, such as your first name, last initial, state of residence, or your comments, on our social media pages.

To purchasers and third parties in connection with a business transaction. 

  • Personal information may be disclosed to third parties in connection with a newtrul-related transaction, such as a merger, sale of newtrul assets or shares, reorganization, financing, change of control, or acquisition of all or a portion of our business by newtrul or a third party, or in the event of a bankruptcy or related or similar proceedings.

When law enforcement, regulators, and other parties request information for legal reasons.

  • We may provide personal information without your consent to third parties as required by law or subpoena or if we reasonably believe that such action is necessary to: 
  • Comply with the law and the reasonable requests of law enforcement; 
  • To enforce our Terms of Use or Terms of Service or to protect the security or integrity of our Service; and/or
  • To exercise or protect the rights, property, or personal safety of newtrul, our visitors, or others.


Certain laws like the California Privacy Rights Act, the Virginia Consumer Data Protection Act, and the Colorado Privacy Act, grant you rights to control your personal information. Consistent with these laws, newtrul gives you options to access, edit, or remove certain information, as well as choices about how we contact you. Although some of these rights apply generally, certain rights will only apply to limited individuals or circumstances.

Right to Know and Access Information. 

  • Note that much of the information you are entitled to know or access is disclosed in this Privacy Notice. 
  • With this said, you have the right to know about our information practices. 
  • You also have the right to access the categories of data we collect, with whom we share that information, and, in some cases, what specific personal information we associate with you or your account. 

Right to Data Portability. 

  • If you request a copy of specific information we have about you then we will provide it in an easily accessible format.

Right to Deletion or Erasure. 

  • You may request that we delete the personal information we have collected about you. 
  • Depending on the applicable law, in some cases we are required or permitted to retain that information, even if you validly requested we delete or erase it. 

Right to Correct Information

  • You may request we correct or rectify inaccurate information we associate with you or your account.

Right to Object to & Restrict Processing.

  • You may object to the processing of your personal information on the basis of our legitimate interests at any point in time.
  • You may object to (and opt-out of) direct marketing. Please see the Universal Opt-Out right below.
  • You may restrict or limit the way we use your information when:
  • You contest the accuracy of the personal information.
  • You believe our processing to be unlawful, but don’t want us to delete it.
  • We no longer need the personal information for the purposes we collected it, but must retain it for legal purposes (for example, defending legal claims).
  • You have objected to our processing of your personal information and we are verifying whether that objection controls our legitimate use of the personal information.

Right to Universal Opt Out. 

  • Laws may allow you to limit certain ways we use and disclose your personal information (also called “opting-out” or a “request to opt out”). These laws allow individuals to opt-out of:
  • The sharing of your personal information for targeted advertising purposes.
  • The disclosure of your sensitive personal information.
  • The use of personal information for building a profile about you.
  • The use of personal information to make guesses or inferences about personal characteristics, attributes, or behaviors.

Right to Withdraw Consent. 

  • You may withdraw your consent to our data privacy practices at any time.

Right to Non-Discrimination. 

  • You have the right to not experience discrimination from us for exercising the rights listed in this section. 
  • What we mean by discrimination is denying you access to our Services or limiting the quality of our services. 
  • However, limiting use of, or deleting, your personal information may restrict the purposes or uses that rely on that information. 
  • If you need further assistance, you can contact newtrul through one of the channels listed below under “Contact.”

Other California Rights

  • California’s Shine the Light Law
  • If you are a California resident, you may request and obtain information regarding our disclosure of your personal information to third parties for their direct marketing purposes in the preceding year. 
  • If applicable, this information would include a list of the categories of personal information shared and the names and addresses of those third parties with which we shared your information in the immediately preceding year.
  • California’s Online Eraser Law
  • If you are a California resident who is under 18 years old and are a registered user of our Services, you may request and obtain removal of content or information that you have posted. 
  • A request to remove content or information posted by you does not ensure or require complete or comprehensive removal of such content or information from our databases (for example, content that has been reposted by another user may not be removable).


To exercise any of your privacy rights, either:

Email us at

Help us process your request by including these details:

  • Please include your email address, full name, and your specific information about your request(s) and, if applicable, specifically what information you do not want to receive.
  • If you would like to update or correct your name, email address, street address, or other personal information with us, please include specific details about the information you wish to have updated or corrected.
  • If you are appealing a decision please provide information about the denied request.

newtrul’s process to fulfil a privacy rights request: 

First, we acknowledge your request. 

  • newtrul will first send you a message acknowledging receipt of your request within 10 days.

Next, we ensure that you are the person making the request. 

  • In general, when you make a request newtrul will take steps to verify your identity. 
  • Verification steps may include asking you for personal information, such as your name, address, or other information we maintain about you or your child. 
  • If we are unable to verify your identity with the degree of certainty required, we will not be able to respond to the request. In that case, we will notify you to explain the basis of the denial.

Finally, we provide a response.

  • We will either honor your request or tell you why we denied it.

Your agent can submit requests for you. 

  • You may also designate an authorized agent to submit requests on your behalf. 
  • If you do so, you will be required to verify your identity by providing us with certain personal information as described above. 
  • Additionally, we will also require written proof the agent has permission to act on your behalf. 
  • We will deny your request if the agent is unable to submit proof to us that you have authorized them to act on your behalf.

How long will it take? 

  • newtrul will either fulfill or reject your request as soon as we can, generally within 45 days from when we receive your request (or less, if required by law). 
  • But we may be allowed to take longer to process your request under certain circumstances. 
  • We will let you know if we expect your request will take us longer than normal to fulfill.

What if my request is denied?

  • You may appeal your denial if you feel we have made a mistake.
  • To submit an appeal please use the same method of contact listed above.
  • If you are still not satisfied with our response then, under certain circumstances, you may contact your state privacy enforcement agency.


Messaging and newsletter communications. 

  • You may control how you receive certain types of communications by unsubscribing within the body of the communication. 
  • Note that some messages are required, service-related messages like transaction confirmation messages, legal notices, or updates. 
  • If you no longer wish to use our Services, or receive optional communications then you may submit requests to delete your account and your personal information using the contact information provided below.

Cookies and web tracking technologies. 

What we use on the Services.

  • We use cookies and other embedded tracking technology like web beacons, and pixels which automatically collect users’ browsing information when they use our Services.
  • We use tracking technologies such as Google Analytics, web pixels, IP and browser information databases which automatically collect users’ browsing information when they use our Services.

Third-Party Cookies.

  • You will find other parties’ trackers on our Services. Other parties like our analytics and advertising partners place code with cookies or web beacons embedded in them. Some third-party cookies are used to track a particular user’s activity across the Internet.

Limiting Google’s Tracking and Data Collection Through Cookies.

  • You may limit the automatic collection of information by Google, including the collection of personal information about your online activities over time and across third-party websites or online services, by opting-out of such collection. Download the opt-out browser extension, located here, to opt-out of the automatic collection of browsing and device data. 

Opt out of cross-site and interest-based advertising.

First, this is not a universal opt out request you submit to us.

  • Submitting a request to opt out of cross-site advertising using the methods below is not the same as opting out of the way we use your personal information.
  • newtrul does not receive your opt out of cross-site advertising.
  • For more details on limiting how we use your information, see the section above regarding Your Privacy Rights. 

What happens when I opt out of cross-site advertising?

  • When you opt out, your selection is stored on a cookie on your device.  
  • If you delete the cookie from that device or sign in from a different device, you will need to opt out again.

Does opting out of cross-site advertising stop all data collection?

  • Because the data used for interest-based advertising is also used for other necessary purposes (including providing our Services, for authentication, and security purposes), opting out of interest-based advertising does not stop the data from being collected nor reduce the number of advertisements you will see. 
  • However, the data will not be used for interest-based advertising, which means the advertisements you do see may be less relevant to you.

Is my mobile device included when I opt out of cross-site advertising?

  • When using a mobile application, you may receive interest-based in-application advertisements. 
  • Depending on your device, you may be able to reset your mobile device’s advertising identifier at any time by accessing the privacy settings on your device. 
  • In addition, each operating system (e.g., iOS for Apple devices, Android for Android devices and Windows for Microsoft devices) provides its own instructions on how to prevent the delivery of interest-based in-application advertisements. 
  • You may review the support materials and/or the privacy settings for the respective operating system in order to opt-out of interest-based in-application advertisements. 
  • For any other devices and/or operating systems, please visit the privacy settings for the applicable device or contact (or review the applicable privacy web page of) the applicable platform operator

Limit the automatic collection of information by any participating third-party advertisers. 

  • To submit your request to opt-out of that automatic collection of browsing data, visit:
  • The Digital Advertising Alliance page, or 
  • The Network  Advertising Initiative page.


This Privacy Notice applies only to newtrul’s Services, including our Services.

  • Our Services may contain links to other websites including those that permit online transactions. 
  • We have no control over the privacy practices or the content of any of our business partners, advertisers, sponsors, or other third parties we link to from our Services. 
  • newtrul does not endorse, approve, or certify these other websites, and we do not guarantee the accuracy, completeness, efficacy, or timeliness of the information contained on those websites. 
  • You should check the applicable privacy policy of the website sponsor when linking to other websites.


newtrul will take steps to protect your personal information that you transmit to us and to protect such information from loss or misuse, and unauthorized access, disclosure, alteration or destruction. However, no internet transmission is ever fully secure, and we cannot guarantee that information transmitted via our Services will remain confidential at all times. When we collect information, it is stored in an area to which the general public does not have access. We maintain physical, electronic and procedural safeguards to ensure that personal information is stored and processed responsibly.

In the event that any use of the Services involves log-in credentials, please bear in mind that anyone you provide with your log-in information will also have access to your account and personal information. If you use our Services, you are responsible for maintaining the confidentiality of any log-in credentials associated with the Services.


You must be at least 18 to use our Services. newtrul takes children’s privacy seriously. newtrul does not have actual knowledge of any personal information about individuals under the age of 18 whose information has been collected through our Services. If we become aware that a person submitting information to us through any part of our Services not 18, we delete the information as soon as we discover it and do not use it for any purpose nor disclose it to third parties.


newtrul recognizes that information privacy is an ongoing responsibility, so we reserve the right to change this Privacy Policy from time to time by posting revisions on our Services. Updates to our Privacy Policy will occur when we modify or alter any of our data practices, such as using data for other purposes or disclosing data to other categories of parties not mentioned in this version of this Privacy Policy. newtrul will update the effective date of this Privacy Policy when changes are made, so please check this page periodically for changes. 


You may contact us with any inquiries related to our use of your personal information disclosed in this Privacy Policy or to exercise your privacy rights by:

Calling newtrul at(707) 653-0478

Emailing newtrul at: 

newtrul Headquarters Address:


2261 Market Street #4676

San Francisco, CA 94114

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