April 25, 2023
6 min

4 Key Takeaways from the TIA 2023 Conference: Navigating the Future of Logistics


Last week, team newtrul attended TIA 2023 and got to meet freight industry leaders to discuss the future of logistics. After a number of eye-opening presentations, we learned about the current challenges and opportunities facing brokers and carriers in the logistics sector. In this post, we'll dive into our four biggest takeaways from the conference.

1. The Reality of Freight Fraud:

One of the most pressing issues highlighted at TIA 2023 was the prevalence of freight fraud. Attendees shared numerous real-world examples of loads being stolen or held hostage, emphasizing the need for better platforms and processes. Trust within the marketplace has been significantly undermined, and brokers and carriers must work together to combat fraudulent activity and rebuild confidence within the industry. Brokers & carriers want technology partners, like newtrul, to enhance transparency, communication and trust. ‍

2. Seeking Alternative Loadboards:

Another recurring theme at the conference was the growing dissatisfaction with popular loadboards. Many people expressed frustration over rate increases, legal battles, and the presence of bad actors on some of the biggest platforms in the space. This has led many to seek alternative solutions that offer greater value and a more user-friendly experience. In response, new platforms like newtrul are emerging to challenge the traditional loadboard model, promising improved efficiency, transparency, and collaboration within the logistics sector.

3. The Rise of Automation among Larger Brokers:

Our conversations at the conference revealed that larger brokers are increasingly invested in automation to streamline operations and enhance carrier selection + negotiation. By using data and advanced analytics, these brokers aim to optimize their workflows, minimize operational costs, and improve decision-making. This strategic shift towards automation not only enhances efficiency but also allows brokers to focus on building and maintaining valuable relationships with carriers and shippers.

4. The Importance of Dynamic Pricing:

Another key takeaway explored at TIA 2023 was the concept of dynamic pricing and its growing significance in the logistics industry. Traditional pricing models have struggled to adapt to the market fluctuations caused by capacity constraints, changing demand, and external events. Dynamic pricing offers a more responsive solution, allowing carriers and shippers to adjust rates based on real-time market conditions. Embracing dynamic pricing can lead to more accurate and competitive pricing strategies, ultimately benefiting all parties involved in the logistics process.


The TIA 2023 Conference provided valuable insights into the current state of the logistics industry and the challenges and opportunities that lie ahead. By addressing these issues logistics professionals can navigate the ever-changing landscape and drive their businesses towards success. As we continue to adapt to the evolving market, it's essential to stay informed, embrace innovation, and collaborate to create a more sustainable and efficient logistics ecosystem.

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Published by
Ed Stockman

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